The Missouri Association of REALTORS® Diversity Awareness Committee promotes diversity within our profession, advocates for fair and equal access to housing for all, and informs and educates our membership about the value of diversity and our responsibilities under fair housing laws.
Diversity is Good Business
With minority power in America at over $1 trillion and minorities accounting for 40% of first-time homebuyers, it is good business for REALTORS® to develop the skills to reach the growing multicultural market of prospective homeowners.
America is more culturally diverse than at any other time in the nation's history. This diversity is now considered to be one of the country's greatest assets. It is not only affecting the way we view the world, it is affecting the economy of the world. So, meeting the needs of America's diverse consumer groups has become a pragmatic strategy for business of all kinds.
In this diverse marketplace, expanding home ownership must be about opening new doors - new doors to profitability for REALTORS® and new doors to minority citizens and immigrants who want to own their own homes. Multicultural outreach is good for minorities hoping to own their first home; the initiative offers extraordinary benefits to REALTORS® by substantially increasing their market share in this relatively untapped market.
(Printed with permission of the NATIONAL ASSOCIATION OF REALTORS®)
The Diversity Awareness section on the MAR site will contain helpful links, information on the MOHomePrograms Web site, marketing materials for customization, publications, education information on the At Home with Diversity course , the Workforce Housing Specialist (WHS) certification, MAR Diversity Awareness Committee, agencies, and other valuable resources.
For more information on MAR's Diversity Awareness initiatives, programs, and state committee, contact Terry Murphy, ePRO, GRI, Director of Education, at TerryMurphy@morealtor.com, or 1-800-403-0101 ext. 117.